The Purification
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With a mind-numbing ARG at its core, The Purification, a very cool interactive experience I did for New Mexico agency, McKee Wallwork Cleveland, began on September 22, 2006, when a mysterious website called ThePurification.org appeared on the web. A cryptic symbol and a countdown clock were the only things found on the site. Hidden within the background were eight additional timers. Each added a clue to the origin and purpose of The Purification. For example, four clues were geographic coordinates that made a diamond around Taos, New Mexico. Over the next two and half months, clues about The Purification were ...